haha ok, so this is something I did when I was in office at GNC. These are BILLBOARDS keep in mind, who could ever read this much text driving by in a moving vehicle?
So, after countless revisions made and words of wisdom spit to me by the "people upstairs who know what's up", this is what came out. Probably one of the worst things i've ever done!
They TOLD me, but in the form of a question... "can you make both billboards have the exact same layout with everything the same size, etc.?" And when i replied, " yeah to some degree, but the type size will vary because there is obviously twice as much headline type on one board than the other", they said ok.
Needless to say, they insisted on making version after version, a liiiittle bigger.
I love design.

...sooo, after the fact, i'm driving one day and randomly see this! I had no idea it was a billboard on a truck, hilarious.